Boots Case Study


The data demonstrates the 2022 campaign will be a welcome gift for the retailer. The ad scored an exceptional 5.2-Stars, putting it in the top 4% of all UK ads tested at this time of year and fourth in the Retailers category. This means it is well-positioned to drive long-term market share growth for Boots.

CLIX's testing also reveals that the commercial has exceptional Spike and Fluency Ratings, which indicate short-term sales potential and strength of brand recognition respectively.

“Testing early and often has enabled us to collect useful audience insights and build an effective campaign that aligns with our promise to offer real value for money when shopping for Christmas and beyond,” said Markey.
The ad is running across a variety of channels, including TV, video-on-demand, online, social and cinema. The media plan also extends to print, PR, CRM, loyalty and in-store. Boots anticipates the campaign will reach 99% of UK adults 17 times during the festive season.

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